Mashgin: Now at Circle K
April 2022 —This project was my first at Mashgin; shot on location at a Circle K store in Phoenix during my second week on the job. I directed a series of short commercials designed to both introduce Mashgin’s partnership with Circle K and showcase how effortlessly customers could check out using computer vision. Our crew captured real people using the kiosks, highlighted the speed and simplicity of the experience, and included interviews with Circle K staff and customers who shared how the technology made their daily routines easier. The featured video is a concise, upbeat commercial that demonstrates the system in action from start to finish.
Goal: Announce Mashgin’s rollout across thousands of Circle K stores while visually communicating how fast, intuitive, and frictionless the checkout experience is for everyday customers.
A man walks into Circle K, grabs his snacks, places them on the Mashgin kiosk, and checks out in seconds—no scanning, no lines, just instant payment.