Hi, I’m Max.

I build content programs that do real work.

Across high-growth SaaS & AI companies, I’ve built case study engines, product education systems, executive thought leadership, and performance-driven content that supports revenue and adoption, not just awareness.

How I Work

Content programs should create leverage, not just output.

I approach content leadership as a systems problem: define the narrative, align with sales and product, build repeatable content engines, measure what matters, and refine. Whether launching a 55-module education system or shaping executive testimonial strategy, the goal is the same: reduce friction and increase confidence at scale.

What I Build

Content Engines

  • Enterprise case study programs

  • Product education systems

  • Executive thought leadership

  • Sales enablement content

  • Experimental social formats

What It Drives

Business Impact

  • Reduced support load (–30% YoY)

  • Increased enterprise confidence

  • Sales acceleration

  • Faster onboarding

  • Category differentiation