Blog Posts
There’s a ton of good reasons for banging out a blog post, everything from announcements to customer instruction to straight-up SEO farming. These cover the gamut.
Demand Smoothing in Action: The Cleveland Clinic Model
This post is part of a series exploring practical ways large foodservice operators can reduce massive checkout lines without simply adding labor or physical capacity. In this piece, I focus on demand smoothing — the idea that the most effective way to handle peak demand is often to redistribute it, not fight it head-on — using Cleveland Clinic’s hospital dining operation as a real-world example.
The article breaks down how Cleveland Clinic uses mobile pre-ordering and self-service ordering tools to shift transactions out of peak lunch windows, reduce pressure on kitchens and cashiers, and create a more predictable, manageable flow of orders throughout the day.
Throughput Maximization in Action: The Palisades Tahoe Model
When over 70 percent of daily food and beverage revenue happens in a narrow lunch window, traditional staffed registers can’t keep up. this post’s intent is to show how engineering the checkout process itself, rather than trying to shift demand, can deliver significantly faster service and higher sales.
Throughput maximization at Palisades Tahoe involved deploying 26 AI-powered Mashgin kiosks across seven venues, dramatically reducing wait times from around 15 minutes to under two at peak and driving peak-day sales increases of up to 40 percent—all without adding staff or expanding kitchens.
Facebook Ecosystem Funnel: A Step-by-Step Guide to Build Trust and Grow Your Audience
From the before times of 2019, this post outlines a structured way for brands to use the full Facebook ecosystem (profiles, pages, groups, websites, ads, and Messenger) to build trust through repeated, meaningful interactions. Its intent is to move marketers away from one-off posts or ads and toward a cohesive funnel that prioritizes conversation and relationship-building before conversion.
Building eCommerce Chatbots that Work
This guide explains how eCommerce brands can leverage chatbots (especially on Facebook Messenger) to drive sales and customer engagement by automating conversational experiences that mirror human interaction. Its intent is to introduce readers to the foundational concepts of conversational commerce and provide a practical, beginner-focused approach to building bots that support acquisition, retention, and support goals.