Christian Lau on Mashgin: Speed, Simplicity, and the Fan Experience

Video Type: Executive thought leadership & partner testimonial
Role: Producer, Director, Cinematographer, Editor
Audience: Prospective enterprise partners, sports & entertainment operators
Objective: Industry credibility and strategic validation

Context

In enterprise sales, credibility often comes not from internal messaging but from respected industry leaders. BMO Stadium is widely recognized for adopting innovative technologies that elevate the fan experience. As Chief Marketing Officer, Christian Lau plays a central role in evaluating and deploying solutions that align with that vision.

This interview was designed to elevate both Mashgin’s category credibility and Christian’s voice as an innovation-forward marketing leader.

Challenge

Autonomous checkout technology in stadium environments must meet high operational standards:

• Peak-hour volume

• Complex concession environments

• Demanding fan expectations

• Executive scrutiny from ownership and operations

While product demos and marketing materials explain functionality, prospective partners often want validation from someone who has already implemented the solution at scale.

The strategic challenge was to create a piece of content that:

• Felt authentic and unscripted

• Elevated Christian’s perspective, not just Mashgin’s

• Reinforced Mashgin’s credibility through third-party endorsement

• Positioned the deployment as part of a broader fan-experience innovation strategy

Strategy

Rather than a traditional “testimonial,” this piece was structured as executive thought leadership.

Key strategic decisions:

• Center Christian’s voice — allow him to articulate why BMO Stadium selected Mashgin and how it fits into their broader technology roadmap.

• Avoid heavy product promotion — credibility increases when the partner, not the vendor, leads the narrative.

• Highlight operational scale — emphasize that Mashgin is deployed in a demanding, high-traffic venue environment.

The goal was to signal to other sports and entertainment operators:
“If a technology-forward venue like BMO Stadium trusts this system at scale, it’s enterprise-ready.”

Execution

As Producer, Director, Cinematographer, and Editor, I led the project end-to-end:

• Directed conversation to focus on decision-making criteria and operational impact

• Captured high-quality visuals in a live stadium environment

• Edited for clarity, pacing, and authority — ensuring Christian’s voice remained primary

The final cut balances executive credibility with accessible storytelling, making it suitable for both social distribution and enterprise sales contexts.

Outcome

This piece became a high-leverage credibility asset:

• Distributed via Mashgin’s owned social channels and website

• Shared across BMO Stadium’s social platforms

• Integrated into sales enablement materials for sports & entertainment prospects

• Strengthened Mashgin’s positioning as a trusted partner in high-volume, innovation-driven venues

By elevating a respected third-party executive voice, the video enhanced Mashgin’s category authority and reinforced the platform’s enterprise legitimacy.